6 Strangers Sit In The Dark. Watch What Happens When The Lights Turn On – They’re Dumbstruck

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Coca-Cola recently ran an advertising campaign where they placed a 6 strangers in a dark room. Here, the strangers met for the very first time (in total darkness), and needless to say, what happens is simply shocking.

Throughout our lives, we’ve probably heard the phrase “don’t judge a book by its cover” over and over again. As people, we try out best not to pass judgement on others by their appearances, but sometimes we can’t help ourselves. What a person looks like is the first thing we often notice about them. To combat this, Coca-Cola wanted to see what happens when you meet someone without seeing them.




Meeting in a completely dark room makes it impossible to pass judgement based on how someone looks. Now watch what happens when the lights come on. None of the strangers expected this.

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